Branding and brand strategy

We construct a brand platform using the innovative technologies of design management which are already practiced by the major companies such as SAP, Aeroflot, Alfa-Bank.

Brand platform includes mapping of emotional and functional brand attributes and the points where they meet identified explicit and implicit customer (composite stakeholder) needs, also ways to set the brand apart from the competitors.

Development of linguistic standards for you to interact with your customers through any chosen brand promotion channel is also a part of our branding methodology.

We use service design approach to develop brand pyramid that visually portrayed its standards, unique methods and schemes of your customer service process.

Our agency's methodology allows to avoid the 'pain points' recognized by customer journey mapping at the stage preliminary research stage.


Target market research.
Creating a composite stakeholder empathy map.

Depth Interviews
Clustering and Ranking
Customer Journey. Mapping
Defining the 'Pain Points'
The Competitive Environment
Brand Stereotypes Mapping

Brand Platform.
Brand Legend, Attributes and Standards

Brand essence wheel
Brand Influence triggers
Brand Pyramid
Brand Legend
Service Design
Corporative Standards
Linguistic Brand Standards

Brand Promotion Strategies.
Trendwatching, Channels and Activities

Trendwatching mapping
Promotion channels and social influence centres
Game Theory. Brand Engagement
Public Relations
Activities Mapping
Viral advertising targets
Posibilities of advertising takeover
Take a look at our portfolio


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