We construct a brand platform using the innovative technologies of design management which are already practiced by the major companies such as SAP, Aeroflot, Alfa-Bank.
Brand platform includes mapping of emotional and functional brand attributes and the points where they meet identified explicit and implicit customer (composite stakeholder) needs, also ways to set the brand apart from the competitors.
We use service design approach to develop brand pyramid that visually portrayed its standards, unique methods and schemes of your customer service process.
Our agency's methodology allows to avoid the 'pain points' recognized by customer journey mapping at the stage preliminary research stage.
Target market research.
Creating a composite stakeholder empathy map.
Brand Legend, Attributes and Standards
Brand Promotion Strategies.
Trendwatching, Channels and Activities