Naming. Name development

Our approach to naming is professional and based on competitors research and working out semantic relations and positive and negative verbal associations. We develop from 3 to 7 options that stand the internal test and create a table ranking them in order of preference.

Every option is accompanied with argumentation and brief semantic analysis.

Working at the phonetic composition of the brand names, we also analyze the brand future place among competitors and prepare the ground for the its following unique positioning.

We create general brand story for each presented names.

Take a look at our portfolio


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