Corporate Identity and Packaging IT-brand Onyx

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Onyx line of software products under the brand Nyxale — a unique platform for the development and implementation of controls in the field of protection against fraud and revenue assurance.

The task was to trademark development of a logo and original packaging, metaphors IT-product.


Corporate Identity and Packaging IT-brand Onyx

Market research

Primary studies have shown that the box-metaphor on the market, even the largest vendors are not very original.


Corporate Identity and Packaging IT-brand Onyx

Identity solution

After seeing a visual representation of IT-sector and considering features of the segment, which will be submitted to sub-brand Onyx, we have decided that our product should be different and unique eye-catching design.

The trademark and logo Onyx in some cases can be used as an element of visual design.


Corporate Identity and Packaging IT-brand Onyx

We have developed a primary identification Onyx and proceeded to box-metaphor.

However, working on sketches for packaging, I wanted to create something close to an elite segment. The thing is, the possession of which would have been due not only to the reliability already of proven IT-solutions, but also the beauty of the packaging itself. Create a product which would not suit a primitive word «box».


Corporate Identity and Packaging IT-brand Onyx

Onyx-box

The solution for product packaging Onyx is an original box, made in milky-white and light-red colors.

Execution and design Onyx-box clearly says about the uniqueness, reliability and, to some extent, on the elitism of the software product.

Corporate Identity and Packaging IT-brand Onyx

Closed-box is fixed with original clips. In addition, branded sticker can be used.




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