Onyx line of software products under the brand Nyxale — a unique platform for the development and implementation of controls in the field of protection against fraud and revenue assurance.
The task was to trademark development of a logo and original packaging, metaphors IT-product.
Primary studies have shown that the box-metaphor on the market, even the largest vendors are not very original.
After seeing a visual representation of IT-sector and considering features of the segment, which will be submitted to sub-brand Onyx, we have decided that our product should be different and unique eye-catching design.
The trademark and logo Onyx in some cases can be used as an element of visual design.
We have developed a primary identification Onyx and proceeded to box-metaphor.
However, working on sketches for packaging, I wanted to create something close to an elite segment. The thing is, the possession of which would have been due not only to the reliability already of proven IT-solutions, but also the beauty of the packaging itself. Create a product which would not suit a primitive word «box».
The solution for product packaging Onyx is an original box, made in milky-white and light-red colors.
Execution and design Onyx-box clearly says about the uniqueness, reliability and, to some extent, on the elitism of the software product.
Closed-box is fixed with original clips. In addition, branded sticker can be used.
We carefully read them, and the best of them put in special folders.